Corporate communications
Employees can be one of the most vital resources any organization has. Internal stakeholders can make or break the success of a project, product or strategic initiative. Good communications inform and engage, enhancing your relationships.
- This print ad promotes my employer’s activities and commitment to the local market.
- This intranet article shares the success of the company’s local charity golf tournament.
- This internal newsletter sample page features several articles I wrote to highlight employee activities and build engagement with this employee newsletter.
- This annual report content summarizes activity highlights from one region for a global organization.
- This article for an online staff newsletter highlights the successful completion of work done by the marketing department’s web team for one of its internal clients.
Marketing collateral
A successful marketing campaign uses many different channels to broadcast its message. I help you find the most appropriate uses for your marketing dollar to reinforce your message or brand.
- This email blast was sent to past event attendees to promote the next instance of the event.
- This brochure promotes my employer’s customer demo center.
- This brochure was created to support my employer’s response to a customer initiative.
- This in-store ad was part of a fundraising campaign for the Susan G. Komen Foundation.
- This brochure announces the update of a software application and highlights the new features.
Digital content
A number of considerations go into effective copy for web sites. Some pages need to be succinct, in order not to overwhelm readers. Others need to include a greater amount of information, for those who specifically want more detail. And some save visitors time by quickly pointing them to the information they are most likely to be looking for.
- This mp4 digital signage presented the company’s overall offering for an industry a trade show (intentionally no audio).
- This services page outlines the many offerings provided by our client for their customers, with additional pages presenting other services that may be needed at other times.
- This software application details page gives readers a great deal of information on how certain types of hard disk damage can occur and how this application takes a unique approach to repair that damage.
- This splash page appeared on a site that was undergoing a usage change. Two options were presented to visitors, letting them choose the content they wanted.
Media content
Whether you want to get your message to members of the press or directly to readers of a publication, the challenge is to offer as much information as is relevant, as quickly as possible, while still keeping the piece engaging.
- This newspaper article highlights the training activities of local government employees.
- This newspaper ad featured the benefits of shopping at a retailer than would be opening two weeks after the ad ran.
- This press release announces the opening of a new retail outlet, as well as the incentives for shoppers to visit during the grand opening.
- This newspaper article encourages the public to attend seminars on composting.